Tag Archives: news industry
Differentiation is key for a media company to survive
The key to keeping a competitive advantage in news is to think about milk. Yup, the white stuff at the supermarket. Here’s why: milk is a commodity. In economic terms, a commodity is something people will choose based purely on … Continue reading
Where is the PR in the news media?
One of the hypocrisies that always amazes me is how seldom media companies use public relations and advertising campaigns to promote themselves to potential audiences. Newspapers may be the worst, but by no means are they exempt. The sales teams … Continue reading
Who is the customer of a media company? (Not so fast … think before you answer)
Media companies would do well to do some soul searching about who their customers are. Why? Because knowing who your customer is helps focus your efforts and your mission. The easy and obvious answer is that, for a media company, … Continue reading
