Tag Archives: media companies

In newsrooms, failure is often caused by faulty systems, not people

As a manager, you may ask yourself “why aren’t my employees doing what I want them to do.” Let me just caution you against the knee-jerk reaction most of us have – it is rarely because they are “lazy.” There … Continue reading

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Bringing the Phoenix Cycle under control: how college media can avoid a boom-and-bust cycle

  A common phenomenon plagues many college media companies. I have come to call it the “phoenix cycle.” The phoenix cycle plagues newspapers, TV stations, radio stations, yearbooks, magazines — pretty much any student-run media entity. And I would venture … Continue reading

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Can TV continue to be live?

NBC’s live showing of “Peter Pan” is more than just a delight to the nation’s children. It might also be signaling the beginning death throes of an industry. The question now is whether that dying industry is the traditional cable … Continue reading

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Differentiation is key for a media company to survive

The key to keeping a competitive advantage in news is to think about milk. Yup, the white stuff at the supermarket. Here’s why: milk is a commodity. In economic terms, a commodity is something people will choose based purely on … Continue reading

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Where is the PR in the news media?

One of the hypocrisies that always amazes me is how seldom media companies use public relations and advertising campaigns to promote themselves to potential audiences. Newspapers may be the worst, but by no means are they exempt. The sales teams … Continue reading

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The Revenue Model: the four ways journalism companies can make money

The business model that will save our industry starts with a revenue model — but what does that even mean? A revenue model is a company’s plan to get money from customers in exchange for a product or service. By … Continue reading

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