Tag Archives: media business
Can TV continue to be live?
NBC’s live showing of “Peter Pan” is more than just a delight to the nation’s children. It might also be signaling the beginning death throes of an industry. The question now is whether that dying industry is the traditional cable … Continue reading
Differentiation is key for a media company to survive
The key to keeping a competitive advantage in news is to think about milk. Yup, the white stuff at the supermarket. Here’s why: milk is a commodity. In economic terms, a commodity is something people will choose based purely on … Continue reading
Where is the PR in the news media?
One of the hypocrisies that always amazes me is how seldom media companies use public relations and advertising campaigns to promote themselves to potential audiences. Newspapers may be the worst, but by no means are they exempt. The sales teams … Continue reading
The Revenue Model: the four ways journalism companies can make money
The business model that will save our industry starts with a revenue model — but what does that even mean? A revenue model is a company’s plan to get money from customers in exchange for a product or service. By … Continue reading
The tale of the broken car: why working harder won’t save the journalism industry
Let’s talk today about what will not fix the journalism business model — working harder. First, let me just say this: After being in newsrooms now for 17 years and after serving on the boards of directors for two nonprofit … Continue reading
