Tag Archives: customers

Who is the customer of a media company? (Not so fast … think before you answer)

Posted on January 21, 2014 by mdgiusti

Media companies would do well to do some soul searching about who their customers are. Why? Because knowing who your customer is helps focus your efforts and your mission. The easy and obvious answer is that, for a media company, … Continue reading →

Posted in Media Business Models, The future of news | Tagged , , , , | 1 Comment