Category Archives: The future of news

Where is the PR in the news media?

One of the hypocrisies that always amazes me is how seldom media companies use public relations and advertising campaigns to promote themselves to potential audiences. Newspapers may be the worst, but by no means are they exempt. The sales teams … Continue reading

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Who is the customer of a media company? (Not so fast … think before you answer)

Media companies would do well to do some soul searching about who their customers are. Why? Because knowing who your customer is helps focus your efforts and your mission. The easy and obvious answer is that, for a media company, … Continue reading

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The Revenue Model: the four ways journalism companies can make money

The business model that will save our industry starts with a revenue model — but what does that even mean? A revenue model is a company’s plan to get money from customers in exchange for a product or service. By … Continue reading

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