Category Archives: Media Business Models

Who is the customer of a media company? (Not so fast … think before you answer)

Media companies would do well to do some soul searching about who their customers are. Why? Because knowing who your customer is helps focus your efforts and your mission. The easy and obvious answer is that, for a media company, … Continue reading

Posted in Media Business Models, The future of news | Tagged , , , , | 1 Comment

The Revenue Model: the four ways journalism companies can make money

The business model that will save our industry starts with a revenue model — but what does that even mean? A revenue model is a company’s plan to get money from customers in exchange for a product or service. By … Continue reading

Posted in Media Business Models, The future of news | Tagged , , , , , , , , , , , , , , | 2 Comments

The tale of the broken car: why working harder won’t save the journalism industry

Let’s talk today about what will not fix the journalism business model — working harder. First, let me just say this: After being in newsrooms now for 17 years and after serving on the boards of directors for two nonprofit … Continue reading

Posted in Media Business Models, Systems theory, The future of news | Tagged , , , , , | 6 Comments