Category Archives: Media Business Models
Who is the customer of a media company? (Not so fast … think before you answer)
Media companies would do well to do some soul searching about who their customers are. Why? Because knowing who your customer is helps focus your efforts and your mission. The easy and obvious answer is that, for a media company, … Continue reading
Posted in Media Business Models, The future of news
Tagged business of journalism, customers, journalism, news, news industry
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The Revenue Model: the four ways journalism companies can make money
The business model that will save our industry starts with a revenue model — but what does that even mean? A revenue model is a company’s plan to get money from customers in exchange for a product or service. By … Continue reading
The tale of the broken car: why working harder won’t save the journalism industry
Let’s talk today about what will not fix the journalism business model — working harder. First, let me just say this: After being in newsrooms now for 17 years and after serving on the boards of directors for two nonprofit … Continue reading
