Author Archives: mdgiusti
The New Quad: college newspapers’ quest for a sustainable business model
The move from push media to pull media will mean college newspapers will struggle to maintain relevance, authority and sustainability Continue reading
In newsrooms, failure is often caused by faulty systems, not people
As a manager, you may ask yourself “why aren’t my employees doing what I want them to do.” Let me just caution you against the knee-jerk reaction most of us have – it is rarely because they are “lazy.” There … Continue reading
Bringing the Phoenix Cycle under control: how college media can avoid a boom-and-bust cycle
A common phenomenon plagues many college media companies. I have come to call it the “phoenix cycle.” The phoenix cycle plagues newspapers, TV stations, radio stations, yearbooks, magazines — pretty much any student-run media entity. And I would venture … Continue reading
Can TV continue to be live?
NBC’s live showing of “Peter Pan” is more than just a delight to the nation’s children. It might also be signaling the beginning death throes of an industry. The question now is whether that dying industry is the traditional cable … Continue reading
Differentiation is key for a media company to survive
The key to keeping a competitive advantage in news is to think about milk. Yup, the white stuff at the supermarket. Here’s why: milk is a commodity. In economic terms, a commodity is something people will choose based purely on … Continue reading
Where is the PR in the news media?
One of the hypocrisies that always amazes me is how seldom media companies use public relations and advertising campaigns to promote themselves to potential audiences. Newspapers may be the worst, but by no means are they exempt. The sales teams … Continue reading
Who is the customer of a media company? (Not so fast … think before you answer)
Media companies would do well to do some soul searching about who their customers are. Why? Because knowing who your customer is helps focus your efforts and your mission. The easy and obvious answer is that, for a media company, … Continue reading
