About mdgiusti
Michael Giusti is a journalist and educator. He is the Adviser and Chief Administrative Officer for the Loyola Student Media, which publishes the nationally award-winning Maroon newspaper. He has 20 years experience as a professional journalist and has worked in daily newsrooms, weekly business journals and as a freelancer for national and international publications. He holds an MBA and is passionate about media business models.
The move from push media to pull media will mean college newspapers will struggle to maintain relevance, authority and sustainability Continue reading →
As a manager, you may ask yourself “why aren’t my employees doing what I want them to do.” Let me just caution you against the knee-jerk reaction most of us have – it is rarely because they are “lazy.” There … Continue reading →
A common phenomenon plagues many college media companies. I have come to call it the “phoenix cycle.” The phoenix cycle plagues newspapers, TV stations, radio stations, yearbooks, magazines — pretty much any student-run media entity. And I would venture … Continue reading →
NBC’s live showing of “Peter Pan” is more than just a delight to the nation’s children. It might also be signaling the beginning death throes of an industry. The question now is whether that dying industry is the traditional cable … Continue reading →
Posted in Media Business Models, The future of news
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Tagged business, Media, media business, media business models, media companies, media company, Media revenue, revenue, revenue model, Television
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The key to keeping a competitive advantage in news is to think about milk. Yup, the white stuff at the supermarket. Here’s why: milk is a commodity. In economic terms, a commodity is something people will choose based purely on … Continue reading →
Posted in Media Business Models, The future of news
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Tagged business, business of journalism, journalism, Media, media business, media business models, media companies, media company, news, news industry
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One of the hypocrisies that always amazes me is how seldom media companies use public relations and advertising campaigns to promote themselves to potential audiences. Newspapers may be the worst, but by no means are they exempt. The sales teams … Continue reading →
Media companies would do well to do some soul searching about who their customers are. Why? Because knowing who your customer is helps focus your efforts and your mission. The easy and obvious answer is that, for a media company, … Continue reading →