Author Archives: mdgiusti

About mdgiusti

Michael Giusti is a journalist and educator. He is the Adviser and Chief Administrative Officer for the Loyola Student Media, which publishes the nationally award-winning Maroon newspaper. He has 20 years experience as a professional journalist and has worked in daily newsrooms, weekly business journals and as a freelancer for national and international publications. He holds an MBA and is passionate about media business models.

The New Quad: college newspapers’ quest for a sustainable business model

Posted on February 26, 2015 by mdgiusti

The move from push media to pull media will mean college newspapers will struggle to maintain relevance, authority and sustainability Continue reading →

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In newsrooms, failure is often caused by faulty systems, not people

Posted on December 16, 2014 by mdgiusti

As a manager, you may ask yourself “why aren’t my employees doing what I want them to do.” Let me just caution you against the knee-jerk reaction most of us have – it is rarely because they are “lazy.” There … Continue reading →

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Bringing the Phoenix Cycle under control: how college media can avoid a boom-and-bust cycle

Posted on December 9, 2014 by mdgiusti

  A common phenomenon plagues many college media companies. I have come to call it the “phoenix cycle.” The phoenix cycle plagues newspapers, TV stations, radio stations, yearbooks, magazines — pretty much any student-run media entity. And I would venture … Continue reading →

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