So, what’s wrong with the news industry?
If you said something akin to “bias” or “quality,” then you need to grow up. The one and only answer to that question right now is “revenue.” Because, to paraphrase the great philosopher Tyler Durden, if we don’t take care of revenue, we are just polishing the brass on the Titanic — this ship’s going down.
For all of you who are on the same page as me, then stay tuned. For the next few months, I am going to discuss what went wrong with the news industry’s revenue streams, and begin to propose some ways we can fix this and move forward.
I have no interest in sitting on the sideline while the news industry chooses between Buzzfeed drivel and Fox News partisanship. I want to continue to work as a professional journalist, producing high-quality news for an engaged audience.
There is an answer, but it isn’t a silver bullet. Finding revenue to support professional journalism is going to take hard work. It is going to take creativity. And it is going to mean we make some hard choices. But it does not mean we lose our ethical soul in the process.
I have some ideas. There are ways we can continue to make money. The news industry just needs a new business model, and I hope we can discuss that over the next few months. Stay tuned and share what you have learned. Call me on my BS. And let’s fix news together.
You can reach Michael Giusti at email@example.com